One More Thing... The Apple Renaissance Podcast

The Cube flops. Apple's sales plummet and its share price tanks.
Steve Jobs pushes ahead with plans to open Apple's own stores, which everyone thinks is the wrong strategy.

Apple releases perhaps its most beautiful Mac ever: The Cube. Realising a digital a digital music revolution has been happening around them, Apple acquire an MP3 jukebox app and its lead programmer, Jeff Robbins. Apple contemplates making its own portable MP3 player. Ed Fries from Microsoft Games makes an appearance  promising games for the Mac as compensation for buying Bungie to get Halo for Xbox.
 

Jobs gives iMovie the big push. He thinks video is going to be big. Bas Ording joins Apple's human interface group after impressing Jobs with his portfolio. Jobs finally signs on as permanent Apple CEO, having been interim CEO up until now (as if he was ever going to leave). Also: The lowdown on Jobs' classic outfit.  

Apple releases Mac OS 9, the "best internet OS ever", for $99. The iMac is updated to keep it selling like hotcakes. Jobs launches iMovie, a new app aimed at making video editing easy for everyone.

Apple debuts its new Power Mac, featuring a G4 PowerPC chip for the first time. PowerPC vs Intel's Pentium was the processor war that defined the era. 

Steve Jobs introduces the world to Wi-Fi. Apple debuts its iBook laptop, which is the first computer to feature Wi-Fi. Bungie preview a game they're developing for the Mac: Halo. Taking one for the team, Apple's marketing guru Phil Schiller takes a leap of faith.

Apple's pro editing software Final Cut Pro is released, in an attempt to stop production specialists bailing on the Mac due to the lack of a high end app. Priced at $999, it marks a breakthrough. Pros could spend $100 000 on a dedicated Avid editing system or do the same job for $5 000 on a Mac with Final Cut Pro, written by programming god Randy Ubillos and his team.

Time again for Apple's biggest show of the year. Steve Jobs continues his quest to  pull Apple out of the mire. One of his big announcements this year: How to turn your Mac into a Playstation, the hottest gaming console on the market. 

With the release of the iMac, the first phase of Apple's turnaround was complete. Rather than taking a victory lap, Steve Jobs had his eyes on what came next.

Steve Jobs makes a surprise appearance and gives those in attendance a rundown of where Apple is at in its turnaround, with the release of the iMac looming.