One More Thing... The Apple Renaissance Podcast
1997. Apple Computer is on the brink of bankruptcy. In a desperate last throw of the dice, the exiled co-founder is brought back to lead the company. He has been ostracised from Apple for a decade. His name? Steve Jobs. This is the story of what happens next.
Listen on:
Episodes
Tuesday Apr 28, 2026
Tuesday Apr 28, 2026
Hell freezes over as Apple releases an iPod for Windows. Behind the scenes, the top secret Project Marklar continues to port Mac OS X from PowerPC to Intel chips.
Monday Apr 27, 2026
Monday Apr 27, 2026
This is the most offbeat episode ever: Apple and Enterprise. The 2 went together like oil and water. Just not what Steve Jobs was interested in. Bonus: a young man by the name of Tim Cook makes his first onstage appearance at an Apple event.
Monday Apr 27, 2026
Monday Apr 27, 2026
The iPod is available! Next Apple releases an entirely new iMac. With its distinctive sunflower-inspired design, the G4 iMac is an instant classic. Apple is operating at a level unparalleled in the computer industry.
Monday Apr 27, 2026
Monday Apr 27, 2026
The introduction of the most important Apple product of all time: iPod! It's the product that transformed Apple from a computer company into a consumer electronics company. Once Apple made the iPod, the company realised it could do anything.
Monday Apr 27, 2026
Monday Apr 27, 2026
After posting a loss for the financial year, Apple's stock craters. Sensing an opportunity, PC manufacturer Gateway attempts to acquire Apple. Steve Jobs is not amused.
Sunday Apr 26, 2026
Sunday Apr 26, 2026
Mac OS X, Apple's next generation operating system, is released. Amid gloomy times in the computer industry, Jobs attests Apple will innovate its way out. The first Apple Stores open to good business, despite predictions of doom. Former Apple chief financial officer, Joe Graziano, states Apple is trying to sell caviar in a world happy with the cheese and crackers that were Windows PCs.
Sunday Apr 26, 2026
Sunday Apr 26, 2026
Jon Rubinstein hires Tony Fadell to develop Apple's MP3 player. Apple updates its iBook laptop, improving it greatly. Now Steve Jobs had Apple really motoring.
Sunday Apr 26, 2026
Sunday Apr 26, 2026
The Digital Hub strategy for the Mac gets a big push. iTunes is revealed as a key pillar of that game plan. Apple takes laptop design to the next level with the Titanium G4 PowerBook. Jon Rubinstein finds the missing link for Apple's MP3 player in Japan.
Sunday Apr 26, 2026
Sunday Apr 26, 2026
The Cube flops. Apple's sales plummet and its share price tanks.
Steve Jobs pushes ahead with plans to open Apple's own stores, which everyone thinks is the wrong strategy.
Sunday Apr 26, 2026
Sunday Apr 26, 2026
Apple releases perhaps its most beautiful Mac ever: The Cube. Realising a digital a digital music revolution has been happening around them, Apple acquire an MP3 jukebox app and its lead programmer, Jeff Robbins. Apple contemplates making its own portable MP3 player. Ed Fries from Microsoft Games makes an appearance promising games for the Mac as compensation for buying Bungie to get Halo for Xbox.